No more guessing where to put your marketing budget
See which channels bring customers who stay—and which ones churn in 60 days. Double down on what works. Cut what doesn’t. No more running ads and hoping.
app.beautifulmetrics.com/growth
You know your MRR. But do you know what’s working?
Connect Stripe. Get dashboards that tell the story and an AI analyst that finds the next insight you need to grow.
Connect your Stripe Open your dashboard
Dashboards free forever. 14-day trial of the AI. No credit card.
app.beautifulmetrics.com/growth
Sound familiar?
You see the numbers move. You just can’t tell why.
You check Stripe—maybe open ProfitWell—and you see the numbers are up. Or down. But you can’t tell why.
- You can’t tell which marketing channels work. Traffic is up, but you don’t know which channels actually drive subscriptions—or which ones churn the fastest.
- You can’t see what’s coming. You heard a podcast say every SaaS hits plateaus. But you don’t know when it’s coming.
- You can’t dig deeper. You look at your metrics and know there must be answers hidden there. But you don’t have the time or expertise to uncover them.
- You can’t get great advice. You ask in communities and forums, but they can only provide generic advice without your numbers.
- You can’t find the unlock. You’re sure one of those fifty things on your list could move the needle most. But which one?
You’re not lacking data. You’re lacking clarity.
Imagine your Monday morning
You’re eating breakfast. Phone in hand. Kids’ backpacks by the door.
MRR is up 8% from last month. You already know why: that onboarding change you made three weeks ago is working. The AI flagged it when it saw the pattern. You didn’t have to dig.
It also flagged your Start plan has higher churn than the others. A question forms. You type it while your coffee’s still hot: Are my Starter plan customers worth keeping?
Thirty seconds later, you have the answer. LTV by plan. Churn rate. Upgrade rate to higher plans. A recommendation. You make the call before you’ve finished your eggs.
That’s what understanding your business actually feels like. A tool that’s doing the thinking with you, not just showing you charts and leaving you alone with them.
What clarity looks like
Metrics that tell the story. AI that digs through the data.
Built for founders who’d rather run their business than decipher dashboards.
Know your ceiling before you hit it
Most founders don’t see a plateau coming until they’re stuck in one. We show you the growth ceiling your business is heading toward—months before you hit it. No more surprises. Beating it is easier before you arrive.
app.beautifulmetrics.com/future
An AI analyst that works for you
It doesn’t just answer questions—it digs. It searches your segments, spots patterns across your customers, and connects the dots between what you did and what happened to your numbers.
“That pricing change last month? Conversions up 23%—mostly from organic traffic on your annual plan.”
Try getting that from ChatGPT.
app.beautifulmetrics.com/ask
Finds what you’d never think to ask
You don’t always know the right question. Every month it runs a deep sweep of your data—segments that retain better, tiers propped up by expansion revenue, channels worth doubling down on. The insight that changes your roadmap might come from a conversation you didn’t start.
app.beautifulmetrics.com/insights
The maker
Built by a founder who got tired of guessing
I’ve grown a SaaS over 9 years.
I used ProfitWell daily because I could read it. I tried Baremetrics for deeper insight—didn’t get it. I paid $500/month to ChartMogul for over a year to get a little better info, opening it less than once a month—too hard to read daily.
After all that time and money, I still didn’t know why things were happening in my business.
And that cost me. I doubled headcount when advisors said growth looked strong—then had to layoff six months later when the growth didn’t hold. I wasted thousands in ad spend before realizing conversion tracking had been broken for weeks. I made real decisions on bad information, and the damage was real too.
So I built the tool I wished had existed from day one. The one that would have saved me those mistakes. Fast, clear, and designed for founders who’d rather build a business than decipher charts.
That’s Beautiful Metrics.
Our beliefs
We believe
- You deserve to understand your business. Not just see numbers go up or down—but know why.
- You deserve a metrics tool that’s actually built for you. The tools that used to serve founders have all moved upstream toward data teams. We plan to stay.
- You deserve an analyst who knows your business. AI that digs through your data—not just answers questions—changes your trajectory.
- You deserve simple and powerful software. Most choose one. We do the work so you get both.
- You deserve beautiful, delightful software. Building a business can be joyful. We aim to help.
Beautiful metrics and insights that show you how to grow your subscription business.
Built by the maker of a 9-year bootstrapped SaaS.
But what about…
The questions you’re already asking
Is my data secure?
Your Stripe data stays encrypted in transit and at rest. We read your data but never modify your customers, subscriptions, or billing. We don’t sell your data. We don’t share it. Your metrics are yours.
How long does setup take?
Connect Stripe, have a quick conversation with the AI to map your products, and you’re done. Five minutes. We sync your most recent data first so you can start getting insights right away. Most accounts are fully imported within an hour.
I’m not technical. Can I use this?
That’s the whole point. The AI handles the complexity. Ask questions in plain English—“Why did churn spike in March?”—and get answers with charts. No SQL. No filters. No export-to-spreadsheet-and-pivot.
Does it only work with Stripe?
Stripe and Lemon Squeezy right now. On a different billing provider? Let us know. Your vote moves the priority list.
What if I’m pre-revenue?
You’re welcome here. The dashboards are free forever—no time limit, no credit card. Connect Stripe and start tracking from day one. The 14-day trial lets you feel the AI, and it’s in your corner from the early stage—honest about what it can see, and finding things the moment your data starts flowing. Upgrade whenever the insights are worth it to you.
What happens when the trial ends?
Nothing disappears. Your dashboards stay free forever—the 14-day trial is only for the AI analyst. When it ends, keep the free dashboards or upgrade to keep the AI. A simple price tied to where your company is, not a cut of your revenue. Nothing auto-charges without you.
How is this different from ProfitWell / ChartMogul / Baremetrics?
They show you what happened. We help you understand why—and surface things you never thought to ask. No other metrics tool proactively finds the pattern, connects the dots, and tells you what it means.
You’ll wonder how you made decisions without it.
Connect Stripe. Five minutes. Then stop guessing forever.
Start understanding your business
Dashboards free forever. 14-day trial of the AI. No credit card.